MUMBAI: WPP, the world’s leading communication services company has appointed Mel Edwards as the global CEO of Wunderman, its digital agency. Edwards will be replacing Mark Read, who was elevated to the position of CEO at WPP, Exchange4Media reports.
Edwards will have under her a staff of 9,200 across 200 offices in 70 markets across the world and will be accountable for upholding Wunderman’s ‘Creative Driven. Data Inspired’ philosophy while working with brands.
She expressed delight at the development.
“I’ve been honoured to call Wunderman my home for the past six years. It’s a place that empowers people to do their best work and attracts today’s brightest talent. I’m proud to accept this new responsibility as global CEO and I’m excited to work with the people of Wunderman to drive the agency forward – combining our creative, data and technology capabilities to deliver the best work and results for our clients.” Edwards was quoted as saying to Exchange4Media.
“Mel is an exceptional leader who demonstrated her ability to build the business by winning new clients and developing existing ones, attracting top talent and integrating technology into our offer. The agency has become a powerhouse in Europe and I have every confidence that it will continue its success globally with her leadership of an outstanding team around the world.” Read signed off.
