MUMBAI: Strata, a tech-enabled commercial real estate (CRE) investment platform, has signed up as partners to five-time champion Mumbai Indians for the 15th edition of the Tata Indian Premier league 2022, scheduled between March 26 and May 29.
With the collaboration, Strata looks to build the right visibility and traction for the brand as it forays into its next growth phase. The popularity of the most successful and followed team in the IPL will aid in offering a major boost to Strata’s objective of targeting a diverse portfolio of customers, the company stated.
Following the sign-up with Mumbai Indians, Strata has announced the launch of ‘Strata Loyalty Program’. The program entails four tiers basis the investment amount and can be availed by all its investors. ‘Bronze’ tier for investments of up to Rs 1 crore net AUM, ‘Silver’ tier for investments equal to or above Rs 1 crores and up to Rs 3 crores net AUM, Gold tier for investment equal to or above Rs 3 crores and up to Rs 5 crore net AUM and ‘Platinum’ tier for investment equal to or above Rs 5 crore net AUM. The program would help investors access a wide variety of benefits including reduced management fees, exclusive access to selected properties, personalized tax services and many more depending on the tiers, it said.
Ankit Shah, Head of Marketing, Strata, said “The collaboration will enable us to combine the synergies of both brands while driving greater brand awareness among a diverse set of audiences.”
