MUMBAI: The marquee fixture between Mumbai Indians and Chennai Super Kings on April 14th, that was lit by MS Dhoni’s last over cameo and blistering ton by Rohit Sharma, logged over 715 million views, JioCinema – official streaming platform for the TATA IPL – declared Tuesday.
JioCinema further announced that the platform amassed 9.33 billion minutes of watch time and 130m viewers, bettering the reach of the IPL 2023 final.
Per the Reliance-controlled streamer, JioCinema commenced the 2024 season with over 590m views that led to 6.6bn minutes of watch-time on Day 1. After 29 matches, over 12bn views and 148bn minutes of watch time were clocked from 383m viewers on the platform, a 42% growth in viewers compared to the same period last season. Additionally, the time spent per viewer per match on connected TV (CTV) has crossed 80 minutes, an official release asserts.
JioCinema’s free-to-play predict and win game, Jeeto Dhan Dhana Dhan has enhanced the overall fan engagement efforts. The opening night contest saw Bhandup-based Antony D’Cruz winning gold worth Rs 50 lakhs. Over 25 viewers from the length and breadth of the country have won an elegant hatchback, motorcycle, and a smart TV, among many other prizes.
JioCinema’s list of digital streaming sponsors for the 2024 IPL season includes Dream11 as a co-presenting sponsor, while Tata Motors, PayZapp by HDFC Bank, SBI, Cred, AMFI, Upstox, Charged by Thums Up, Britannia, Pepsi, Parle products, Google Pixel, Haier, Jindal Steel, Vodafone, Dalmia Cements, Kamla Pasand, Rapido, MRF Tyres, RuPay and Jaguar Bath & Light, have joined hands as associate sponsors.
Fans can watch the 2024 TATA IPL season in 4K, across 12 languages, including Haryanvi for the first time, with multi-cam options, including the much-loved Hero Cam.
