Tapping on the recent transformations in the sports sector and advancements leading to significant developments, MICA Ahmedabad has added sports business specialisation to its curriculum.
The B-school has renamed one of the most prominent areas, ‘Media and Entertainment Management’ to ‘Media Entertainment and Sports’, which will now offer multiple courses like the sports business, gaming, and e-Sports, to name a few.
Speaking of this move, Dr Shailendra Raj Mehta, president and director of MICA, said, “The transformation of the Indian sports ecosystem is happening rapidly. Emerging trends such as virtual reality experiences, esports, and digital streaming revolutionise how sports are played, consumed, and monetised. MICA’s move to reorient our specialisation will ensure our students stay ahead of the curve.”
Dr Githa Heggde, dean of MICA, said, “As the sports sector continues to evolve, the industry will need professionals with a comprehensive understanding of sports business models and a diverse skill set; and this approach will not only add value for stakeholders but unlock numerous professional opportunities for our students.”
The institute will interweave ‘sports’ into its current offerings. Students opting for the new specialisation will get exposed to various dimensions of sports like monetisation, franchising, club management, etc.
Dr Bhaskar Das, mentor – MESM area and governing council member of MICA said, “The future lies in becoming an excellent manager, financier, or marketer with an understanding of sports management. The media and Entertainment industry, enabled by experience-led companies in sports, gaming, e-sports, etc., will touch Rs 3 trillion in business in the next couple of years. It is essential to note the growth of the industry and the need for the required knowledge and skill set to manage the rapidly growing sector in India.”
