REDWOOD CITY, Calif.: Moloco, a leader in operational machine learning (ML) and advertising technology, has announced a strategic partnership with Viacom18 and JioCinema in India.
As part of this multi-year partnership, Moloco is using its machine learning and ad serving capabilities to build a monetization solution for Viacom18/JioCinema, and it began with the Tata Indian Premier League last year.
Per an official release, the IPL, which currently features 74 matches per season, provides the “ultimate opportunity for streaming media monetization, with advertisers reaching massive global audiences of engaged sports fans”.
Last year, 449 million cricket viewers watched IPL on JioCinema from March to May 2023. Supported by the Moloco ad serving technology, JioCinema served targeted ads to a peak concurrent viewership of 32 million users.
Moloco Streaming Monetization is an enterprise software solution that empowers streaming services to transform how they monetize content and media in order to unlock profitable growth. Moloco works with streaming platforms to maximize the value of each ad impression from price-driven decisioning to outcome optimization. The rise of streaming video globally coupled with the complexity of serving ads at live events makes this partnership an exciting opportunity to innovate, by delivering engaging ads and profitable advertiser ROI.
“As the streaming media industry continues to focus on monetization, we’re excited to partner with leading players such as JioCinema to develop their performance advertising engine,” said Sunil Rayan, Moloco’s chief business officer. “We have leveraged Moloco’s deep experience in advertising technology over the last decade to build an ad serving solution for JioCinema that ensures stability at scale and improves user experience during peak times. Looking ahead to Tata IPL 2024, we anticipate an even bigger opportunity to engage millions of viewers while also creating measurable value for advertisers.
Akash Saxena, CPTO, JioCinema, stated, “By using Moloco’s advanced algorithms and highly optimized ad serving infrastructure, we were able to deliver ads to 32m viewers concurrently during Tata IPL 2023 and offer new monetization opportunities to our advertisers.”
