MOTOGP has launched its 2026 season campaign, titled Wired Different, following a 2025 season that attracted 3.6 million fans trackside.
Wired Different highlights the raw DNA of MotoGP, riders making split-second decisions at speeds exceeding 360 km/h, teams pursuing perfection down to the smallest data point, and fans who experience every overtake, save, and collision with intensity.
The campaign celebrates the fearless psychological edge of the riders and the defiant, high-energy spirit of the sport’s global fanbase. It aims to deepen connections with audiences, amplify engagement, and inspire a new generation of fans worldwide.
MotoGP managing director of global marketing Kelly Brittain said, “MotoGP isn’t just a sport – it is a mindset. MotoGP is for those who want to live boldly, not perfectly. Wired Different captures the instinct, courage and obsession that define our riders, our teams and our fans. Travelling at more than 360 km/h, decisions are made in milliseconds, and that takes a very special kind of focus and fearlessness. This campaign is about celebrating that difference – the human and technological edge that makes MotoGP the most magnetic sport on earth. We are taking this mindset to the world in a bold, creative way and showcasing exactly why this sport is so captivating.”
