MUMBAI: Global Sports Commerce (GSC), one of the largest sports technology and management companies, has announced Dream11, India’s biggest online fantasy gaming platform, as the official fantasy gaming partner for the ongoing Mzansi Super League 2019 (MSL 2019).
Through this exclusive four-year partnership, MSL fans will be able to deeply engage with the matches through Dream11 fantasy sports.
Being held in South Africa from November 8th to December 16th, the MSL tournament will feature global cricketing talent such as Jason Roy, Alex Hales, Chris Gayle & South African players such as AB de Villiers, Dean Elgar, Dale Steyn, Kagiso Rabada & Quinton De Kock.
Commenting on the association, MS Muralidharan, CEO – Global Sports Commerce Pte Ltd, said: “We are thrilled with this association. With the increasing number of Fantasy gamers in India, this will be a great opportunity for the fans to create their own Fantasy cricket teams based on the current MSL team structure and increasing their engagement with the league.”
Talking about the partnership, a Dream11 spokesperson said: “Dream11 is happy to partner with MSL, the premier Twenty20 cricket tournament in South Africa. MSL will feature both legendary cricket stars as well as new talent making the tournament exciting for cricket fans. We are confident that our 7 Crore+ users will thoroughly enjoy not just competing with each other on Dream11 but also watching the matches.”
Dream11 branding will be visible during the coin toss and when the line-ups are announced between the teams. These line-ups will also be announced on Dream11 at the same time.
ITW Consulting, leading global sports management company through Global Sports Commerce (GSC), has acquired on-ground rights, sponsorships and innovate production, FZE, has bagged the global broadcast production from Cricket South Africa (CSA) for MSL T20, and is the official international commercial and broadcast partner for the next four years.
The recent KPMG-IFSG report suggests that by increasing the connection between the live sporting action and fantasy game, fantasy sports can help increase user engagement, which in turn facilitates increased sports consumption.
