MUMBAI: Star India, the official broadcaster of the VIVO IPL 2018, has managed to garner 144 million views in incremental reach when it comes to their non-live content such as surround shows and highlights, according to a Broadcast Audience Research Council of India (BARC) report.
As a result, the aggregate reach of live and non-live content since the start of the league amounts to 520 million, which is 26.82% higher than 2017’s combined reach of 410 million. Efforts such as the show ‘Select Dugout’ on the Star Sports Select feed seems to have paid off for Star. Star Sports First as well has played a critical role, being the network’s free-to-air sports channel which does not telecast live matches but has a special show daily about the IPL, and telecasts highlights of the previous matches played.
In the urban market, overall viewership has risen by 24% to 611 million impressions while on Hotstar, it has been 97 million so far.
