Olyv, a digital lending platform, unveiled its first OOH (out-of-home) campaign featuring Sourav Ganguly as its brand ambassador.
The campaign launched with a hoarding in Kolkata, focusing on loans and credit support.
Sourav Ganguly commented: “Kolkata holds a special place in my life, and I’m proud to see Olyv kickstart this new chapter from my home city. The brand is committed to carrying the torch for resilience, trust, and pushing boundaries, values which deeply resonate with me. I am excited to be a part of this journey as we reach more Indians and empower them with financial access that’s truly inclusive.”
Olyv CEO & co-founder Rohit Garg expressed: “This is a milestone moment for us as we take Olyv’s trusted digital promise to the streets. Launching our first OOH campaign with Dada in Kolkata is symbolic; it’s about celebrating resilience, trust, and the ambition to win together. We are excited to connect with more people, more communities, and help them unlock their financial potential.”
