SINGAPORE: ONE Championship, the Singapore-based Mixed Martial Arts (MMA) competition, is bringing its vast business expertise as Asia’s largest global sports brand in history into the sportswear space.
Previously, official tournament merchandise was only available to the crowds attending its live events in major cities across Asia.
Now, the organization’s new athleisure business will allow fans to get their hands on these coveted products from anywhere in the world.
“It is with great excitement that I announce the launch of our athleisure business, another potential multi-billion dollar vertical for ONE Championship,” ONE Championship CEO and chairman Chatri Sityodtong said.
“As ONE Championship continues to gain popularity globally, we see the opportunity to bring the ONE Championship brand and our deep-rooted Asian values of integrity, humility, honor, respect, courage, discipline, and compassion to modern consumers in new and exciting forms.
“ONE Championship will bring its standard of design and marketing excellence to this business line and introduce premium sports and lifestyle wear that inspires, represents, and empowers the consumer.
“The launch of this new athleisure business is yet another major business extension of Asia’s largest global sports brand and further solidifies ONE Championship’s leading position in the industry.”
In addition to athletic gear and apparel, the business will focus on offering a greater choice of urban lifestyle streetwear in line with the latest trends.
ONE is also set to collaborate exclusively with world-famous designers to introduce limited-edition pieces and collections.
As part of this new venture, the tournament will partner with Zilingo, a leading fashion, beauty, and lifestyle e-commerce platform in South-East Asia, to launch an official online store at shop.onefc.com.
Besides being able to purchase the latest ONE merchandise on the site, fans will also have the chance to pre-order special limited-edition products globally.
