NEW DELHI: Percept Live, a wholly owned subsidiary of Percept Limited that focuses on creating entertainment and sport IPs, is planning to list on the Indian Stock Exchange in 2025.
The company is targeting over Rs 24 billion valuations in its Initial Public Offering.
Percept Live foresees a massive demand and consumption for IPs that facilitate in-person interaction and engagement once the pandemic subsides.
The company is ready for a post-COVID-19 crest in consumer demand for live media and entertainment consumption with six IPs including Sunburn, Bollyboom, EPL (Eat Play Love), Windsong, IMS (India Model Search) and XCC in a variety of live and hybrid formats to reach out to a global and domestic audience.
The company has built a leadership team to spearhead each IP viz. Manuj Agarwal, CEO, Percept Live and CEO Bollyboom; Karan Singh, COO, Percept Live and CEO, Sunburn; Harshad Bhagwat, business head, Windsong; Priyank Mahajan and Vinay Agarwal, as business head Xcc; Janamjai Sehgal and Manav Mehta, business head, Bollyboom and Nimittesh Malpekar, business head, EPL and Khushi Singh, business head, IMS. This leadership team is co-invested in their respective IPs.
Percept Live is aiming for sales exceeding Rs 2.1 billion in its first full year of operations post-COVID with plans to grow sales over 4X within 5 years.
Said Harindra Singh, chairman & managing director, Percept Limited: “Everyone loves a good idea. And everyone has many good ideas. Over years, with consumer insight we figured what consumer wants and our endeavor is to just deliver that at the right place at the right price. We learnt a lot with sunburn. Faced every possible challenge and survived and grew stronger. It’s this knowledge that will help us now. We have seen a lot of ideas and concepts from the western world go global. It’s our time now. We wish to ensure our concepts have enough fuel for the global expansion when the time is right. We also have a few equity investors who put their faith in us. This ipo will perhaps also provide an upside and exit for them.”
Percept Live has over 200 people and 28 offices across India and the Middle East.
