MUMBAI: Indian online gaming company Play Games24x7 has unveiled its new fantasy sports platform, My11Circle.
The fantasy cricket app will be available for download from 1 February.
Fans can pick and select players from both sides in a match and create a fantasy team of their own. Based on the performance of their selected 11 cricketers, a team owner can win cash prizes.
the app’s USP lies in making live player statistics available on the platform, along with what the company claims is “the fastest score updates” for its players.
“Today is a very important day for Play Games24x7 as we launch our first ever fantasy game. We, of course, start with cricket but the goal is to offer multiple games in this format. Our focus on understanding player behaviour has enabled us to provide awesome game playing experiences and we shall continue that endeavour by providing awesome fantasy cricket experiences to our players,” Play Games24x7 founder and co-CEO Bhavin Pandya said.
My11Circle currently has international and domestic cricket games to select from. Players can select from practice or cash games post registration. The platform encourages fans to deeply engage with the sport thereby increasing participation and viewership.
My11Circle business head Saroj Panigrahi said: “Play Games24x7 has a history of successful growth across different product platforms and is excited to introduce the My11Circle fantasy sports app for all Indian cricket lovers. Fantasy sports has great potential in our country and complements Play Games24x7’s existing portfolio perfectly.”
In the past, the company has also seen investment from Tiger Global Management, a leading US-based technology-focused hedge fund. Play Games24x7 launched Fantasy Cricket on My11Circle, Rummy on RummyCircle and Teen Patti, Rummy, Poker and Bet Cricket under the Ultimate Games banner, and has recorded a total of 28 million registrations and downloads for all the games put together.
