PARIS: Autohero, the retail brand of German online used cars platform AUTO1 Group, has signed a multi-season deal with Paris Saint-Germain.
Autohero is planning to accelerate its growth further by partnering with the most successful football club in France, and one of the most ambitious in Europe. With the power of Paris Saint-Germain at its side, Autohero will run large-scale advertising campaigns, and bring the best way to buy a car to an even broader audience.
“We are very proud of Autohero, part of AUTO1 Group, becoming Official Premium Partner of Paris Saint-Germain. The start of the partnership marks an important step for us and underlines our commitment to revolutionize car buying for consumers in France and beyond. With an iconic partner as Paris Saint-Germain at our side we will accelerate building the best way to buy a car, which we believe is fully online”, said Christian Bertermann, CEO and co-founder of AUTO1 Group SE.
Autohero will run large-scale advertising campaigns in France and in the main European markets, utilising the colors of Paris Saint-Germain and its players. Digital, Autohero’s very DNA, will also be at the heart of the collaboration on the club’s social media and online platforms. The Autohero brand will also be visible around the Parc des Princes stadium, with in particular the innovative LED display system “Overlay” allowing to adapt the message according to the country, and 3D visibility support, located behind the corner point.
“We are delighted to welcome Autohero to the Paris Saint-Germain family. Together we share the same demand for excellence and service, and the ambition to offer fans innovative and fun experiences,” added Marc Armstrong, chief partnerships officer of the Lique 1 club .
Launched in France at the end of 2019, Autohero has already invested in sports sponsorship in its home market Germany. The brand is the official partner of the DTM motor racing category, and more recently has become the main partner of the Hertha BSC football club in Berlin, home of the Autohero teams.
