BENGALURU: Global sports brand PUMA has partnered with Royal Challengers Bangalore to launch a new athleisure range.
The collection offers die-hard fans of the Indian Premier League franchise an opportunity to showcase their passion for the team all year round by sporting merchandise that has been reimagined through a fashion lens. Drawing inspiration from street art and urban graffiti, the athleisure range boasts of quirky graphics and bold colors. Dropping right in time for the T20 season, the collection comprises of apparel for men and women, including t-shirts, hoodies and track pants.
Having garnered success in the first half of IPL 2021, PUMA witnessed record-breaking jersey sales, of which majority were customized. PUMA has decided to further strengthen its partnership with RCB with a collection that “celebrates the indomitable spirit and fierce attitude of the team”.
Commenting on the launch of the PUMAxRCB athleisure range, Abhishek Ganguly, managing director, PUMA India and Southeast Asia, said: “Royal Challengers Bangalore is undoubtedly the most popular cricket team in the T20 League and enjoys an ever-increasing fandom across the country. We are really excited to partner with them for the launch of the athleisure range. Bringing the best of both worlds, the collection leverages PUMA’s design expertise and RCB’s fashionable DNA. Through an exclusive PUMAxRCB range we aim to strengthen the team’s connect with its fans across the country.”
Speaking about the launch, Rajesh Menon, vice president and head, Royal Challengers Bangalore, said: “We are extremely delighted to continue and strengthen our association with high performing sports brand, PUMA. This partnership is a true intersection of cricket and lifestyle. The launch of athleisure collection makes RCB the only cricket team to move beyond traditional retail merchandise into the world of GenZ, Millennial fashion wear. This collection indeed represents the evolving brand ethos of RCB in a cutting-edge street wear, on trend lifestyle avatar which will completely resonate with Young India.”
The collection is available at select PUMA stores, on puma.com, RCB.com and the RCB Bar & Café.
