Punjab FC, the only representation from North India in the Indian Super League, Monday announced the onboarding of three brands to expand its commercial roster for the upcoming season.
Indian Sportswear brand Shiv Naresh has been signed as the ‘official kit partner’, PayTM Insider as the ‘official ticketing partner’ and Radio City as the ‘official radio partner’.
Punjab FC started their ISL campaign on 15th September against Kerala Blasters at Kochi and will play their first home game on 20th September at New Delhi.
The official home, away and third kits were launched in Chandigarh earlier and have already received positive responses from fans and football lovers alike. Speaking on the partnership, Shiv Prakash Singh, managing director, Shiv Naresh Sports Pvt. Ltd, said, “We are thrilled to partner with Punjab FC, the I-League champions, for the ISL 2024-25 season. At Shiv Naresh, our mission has always been to empower athletes with the best possible gear, and this collaboration with Punjab FC aligns perfectly with that mission. We are excited to see the team excel on the field and to see their passionate fans wearing our jerseys in support of their champions.”
PayTM Insider has been on boarded as the ticketing partner for the season. Fans can purchase tickets of Punjab FC’s home games at Jawaharlal Nehru Stadium in New Delhi from their platform to experience the thrill of ISL.
“We at PayTm Insider, are thrilled to announce our partnership with Punjab FC as a part of the Indian Super League. Our mission is to redefine the fan experience, going beyond simple ticketing. By combining our expertise in ticketing, accreditation, and fan engagement, we aim to create a seamless and immersive journey for Punjab FC supporters. Together, we’ll ensure that every match is a memorable event, contributing to the growth of football in India.” said Varun Khare, COO, Insider.in.
Radio City will provide exclusive insights, stories and updates about Punjab FC throughout the season for listeners in Delhi and Punjab. Speaking on the Partnership, Ashit Kukian, CEO of Radio City, noted, “We are excited to partner with Punjab FC as their official radio partner for the upcoming ISL season. This collaboration allows us to bring exclusive insights, updates, and stories of Punjab FC’s journey directly to our passionate listeners in Delhi and Punjab. As a brand committed to make you hear everything happening around, we are excited to amplify the voices of football fans and be a part of Punjab FC’s growing legacy in the ISL.”
Speaking on the partnership, Tarandeep Sekhon, lead, Sports Marketing, Roundglass Sports, said, “We are delighted to expand our commercial roster for the season. In just our second season plying trade in the ISL, partnering with such popular brands showcases the popularity that the team has gained among the Indian football fans. A successful run at the Durand Cup further makes us confident that this partnership will yield great results for us in the season ahead.”
Punjab FC started their 2024-25 season with a quarterfinal appearance in Asia’s oldest football tournament, the Durand Cup. In the group stages, the team beat Mumbai City FC and CISF Protectors XI and drew with Kerala Blasters to qualify for the quarterfinals. In the quarterfinals, they suffered a narrow defeat against Mohun Bagan Super Giant in the penalty shootout after the match ended 3-3 in regulation time.
