TENNIS AUSTRALIA has announced a new multi-year partnership with realestate.com.au, naming the property platform as the official real estate partner of the Australian Open. The agreement comes into effect with the start of the 2026 tournament.
As part of the collaboration, realestate.com.au will feature virtual on-court branding across Rod Laver Arena, Margaret Court Arena and John Cain Arena, along with a dedicated on-site activation space at The Village.
During finals weekend, fans will be able to take part in the realestate.com.au Rally, offering them the chance to rally with tennis greats and win a range of prizes.
To mark the partnership, realestate.com.au has rolled out a new Australian Open campaign, including a television commercial starring Pat Rafter. The campaign will run throughout January across major lead-in events such as the United Cup, Adelaide International and Brisbane International, before continuing into the Australian Open.
Tennis Australia chief commercial officer Cedric Cornelis said, “We’re excited to welcome REA to the Australian Open. The AO is all about bringing people together, and realestate.com.au is a brand Australians know and trust. This partnership is designed with fans in mind, from fun moments around the precinct to creative storytelling on broadcast, bringing another fun, feel-good element to the AO experience for fans all summer long.”
REA Group general manager audience and marketing Sarah Myers expressed, “We know the national conversation anchors to property and sport so it was the perfect fit to bring our two brands together.”
Myers added, “We’re incredibly excited to be the Official Real Estate Partner of the Australian Open, an iconic event that captures the nation’s attention and provides an unparalleled platform to connect realestate.com.au with millions of Australian tennis fans. Over the summer months Australians are at home thinking about upgrading, downsizing or making a sea or tree change. Showing up at the Australian Open in a truly integrated way in such a premium environment is an exciting opportunity. We know the national conversation anchors to property and sport so it was the perfect fit to bring our two brands together.”
