MUMBAI: Edtech start-up 90+ My Tuition App and protein powder brand Optimum Nutrition have separately announced the signing of Indian wicket-keeper batsman Rishabh Pant as brand ambassador.
In continuance of his association with 90+, the textbook – oriented digital tuition app, Rishabh launched the CBSE syllabus all over India.
Optimum Nutrition, which lays claim to being the The world’s #1 selling sports protein powder brand, has partnered with the cricketer to “provide him with all his sports nutrition supplement needs”.
Optimum Nutrition is part of Glanbia Performance Nutrition and has been helping athletes to achieve their fitness goals for over 30 years.
The partnership comes at an opportune time for 90+ My Tuition App, when the start-up is in a business expansion mode across key cities in India. Recently, 90+ My Tuition App secured $5 million investment in a Series A round for market expansion, brand building, and new product development.
90+ My Tuition app provides digital tuition to 8th-12th standard students of CBSE and State education boards. Learners get to learn concepts of Math and Science using animated content and can assess their learnings through self-verifiable evaluation tests available on the app. The app also helps parents track the progress of their child using the ‘Parents Corner’ feature available on the app. Students can download videos and play later without the use of the internet.
Optimum Nutrition will be engaging all its products, which include Gold Standard 100% Whey – the world’s best-selling whey protein, Essential Amino Energy, and Serious Mass, while partnering with Pant.
Optimum Nutrition has been the category leader and extremely popular globally and its popularity has been growing steadily in India as well. So much so that they started locally manufacturing the star products such as the Gold Standard, 100% Whey to meet the ever-increasing demand in the subcontinent. It is a huge feat for all of us as this is the very first time that Optimum Nutrition products are being manufactured outside of US and UK.
Rishabh has thus far represented India in the Under-19 Cricket World Cup (2016), the Twenty20 International (from 2017), and captained the Delhi Capitals of the Indian Premier League (IPL) 2021.
