NEW YORK: Swiss luxury watchmaker Rolex has been announced as an official sponsor, the official timekeeper and timepiece of the US Open 2018.
Co-incidentally, this edition will celebrate the 50th anniversary of tennis’ last Grand Slam of the year.
Rolex timepieces and clocks will be visible throughout the grounds of the USTA Billie Jean King National Tennis Center, including the signature clock that is affixed to the outer façade of Arthur Ashe Stadium.
The brand has been renowned for its involvement in tennis since four decades and as a result, it has also secured sponsorship at the Western & Southern Open in Cincinnati, which means that it will now sponsor all 9 Masters Series events in the tennis calendar.
It will also be supporting the United States Tennis Association (USTA) National Campus at Lake Nona in Orlando and programs of the USTA Foundation, the official charitable arm of the USTA, which assists under-resourced youth.
“Rolex is a true champion of tennis that shares the USTA’s passion for the sport,” said Gordon Smith, chief executive officer & executive director, USTA.
“As we celebrate 50 years of the US Open, we are delighted to welcome this iconic, luxury brand as a partner, and we are thankful for their support of the USTA’s mission to grow the game.”
Rolex is well known for its association with Wimbledon in the same capacity as well as the being the associate sponsor and Official Timekeeper of the Australian Open.
“It was only natural that Rolex would seek to build on its Grand Slam heritage, in this case through an association with the USTA and its flagship tournament, the US Open,” said Stewart Wicht, president and CEO of Rolex Watch USA.
“The partnership brings together two organizations who share a passion for quality, excellence, precision and performance.”
