NEW YORK: Mercedes-Benz USA has announced that World No.3 and US Open defending champion Sloane Stephens will be the company’s global ambassador.
Mercedes is also the official vehicle sponsor of the US Open, the Grand Slam which the 25-year-old Stephens won in 2017.
“Mercedes-Benz is constantly raising the bar in the automotive industry, which is similar to how I approach tennis. We both want to perform at the highest level and be the best in the world.” Stephens commented on the deal.
“Sloane Stephens is the perfect athlete to represent the Mercedes-Benz brand globally,” said Monique Harrison, Department head of Brand Experience Marketing at Mercedes- Benz USA.
“She has emerged as a powerhouse in the world of tennis, and has her sights set on being the best. We are excited to see her strive for greatness and help grow the game. At such a young age, she has already proven to be a star, making her an ideal fit for our brand.”
Stephens joins other elite athletes such as Roger Federer, Lewis Hamilton and Rickie Fowler as Mercedes’ global faces.
As a part of the partnership, Stephens will receive a 2018 Mercedes-Benz GLE 63 S Coupe. This vehicle combines high-performance biturbo engines with a striking coupe design, all with the everyday practicality of a SUV.
The company and Stephens will collaborate in several employee relations activities as well as on exclusive content for fan engagement activities.
