JAIPUR: Rajasthan Royals on Tuesday unveiled their special all-pink jersey which will be donned by the inaugural IPL champions in their #PinkPromise match against RCB on 6th April.
Sri Lankan cricket legend and Royals director of Cricket Kumar Sangakkara shared the stage with Rajasthan Sports Minister Col. Rajyavardhan Singh Rathore as they felicitated women beneficiaries who are driving significant, transformational change in rural Rajasthan with support from the franchise’s social equity arm – the Royal Rajasthan Foundation. The duo also extended the first invitation to the women to attend this match through an exclusive Pink Pass.
The #PinkPromise match aims to amplify the team’s support to the inspirational and empowered women from rural India. The Foundation’s overarching vision of ‘Aurat Hai Toh Bharat Hai’ has inspired action from empowered women who are breaking barriers to lead positive change. The Royals aim to create replicable models of women-led transformation which facilitate access to water, solar energy, upskilling and mental health interventions. Under its flagship Project Khushaali, along with other programmes, the Foundation has successfully impacted the lives of more than 15 million women since its inception through direct and awareness driven interventions.
The color pink on the distinctive matchday kits resonates deeply with the spirit of Rajasthan which symbolizes resilience, grace, and the power of women. In Rajasthan’s cultural tapestry, pink embodies the strength and fortitude of its women, who have long been the backbone of rural communities. By donning this vibrant hue, the franchise proudly celebrates the indomitable spirit of Rajasthan’s women, emphasizing their pivotal role in driving social change and progress.
The Royals also intend to shine a spotlight on the incredible journeys of some of the women beneficiaries and have engraved their names into the design of these special jerseys to salute their hard work in front of millions of viewers. These women have emerged as local heroes by contributing to the significant shift towards the usage of solar energy and water conservation, with each emblazoned name telling a story of courage, perseverance, and triumph over adversity.
The Royals have also announced that the proceeds from the sale of each all-pink Royals’ jersey will go to the Royal Rajasthan Foundation, ensuring the continuity of impactful initiatives. In the lead-up to the #PinkPromise match, the franchise will organize various activations to raise awareness about the Foundation’s work, inviting fans and the wider community to join in saluting and supporting the empowered women on their journey towards positive rural transformation in Rajasthan and in India.
