The National Rifle Association of India (NRAI) on Friday unveiled the official logo for the Shooting League of India (SLI), marking a major milestone as they gear up for the event’s inaugural season.
Crafted by sports media and marketing agency Sportwalk, the logo encapsulates the “spirit of competitive shooting with a vibrant mix of colours while symbolising the sport’s precision, heritage, and excitement”.
Per an official release, the logo reflects the league’s ambition to elevate shooting as one of India’s most thrilling and engaging sports –
Deep Navy Blue serves as the backbone of the design, symbolizing focus, determination, and stability—traits that are essential for elite shooters. This colour also pays homage to the depth and tradition of shooting sports in India, grounding the league in its rich history while looking ahead to the future.
Vibrant Orange injects energy and intensity into the visual, representing the adrenaline and passion that come with high-stakes competition.
Fiery Red Pink captures the explosive precision of a bullet striking its target—an electrifying nod to the excitement and spectacle that SLI aims to deliver.
Notably, SLI is scheduled to take place between November 20 and December 2 at Dr. Karni Singh Shooting Range in New Delhi, and is expected to feature some of the most prominent athletes from India and around the world.
The 2025 edition of the SLI will feature mixed team events in Pistol (10M, 25M), Rifle (10M, 50M 3P), and Shotgun (Trap & Skeet).
The official logo was unveiled by India’s top shooting talent, including Swapnil Suresh Kusale, Sarabjot Singh, Arjun Babuta, Sandeep Singh, Elavenil Valarivan, Ramita, Sift Kaur Samra, Anjum Moudgil, Varun Tomar, Arjun Singh Cheema, Chain Singh, Kiran Ankush Jadhav, Ashi Chouksey, Shriyanka Sadangi, Suruchi, Palak, Simranpreet Kaur Brar, Akhil Sheoran, Sainyam, Nischal, and Rahi Jeevan Sarnobat. Their presence underlines the league’s commitment to celebrating both established champions and the next generation of Indian shooting stars.
Speaking on the occasion, NRAI president Kalikesh Narayan Singh Deo said: “The launch of the Shooting League of India logo is not just a branding achievement—it is a declaration of our mission. The design embodies the discipline, thrill, and growth of our sport. With SLI, we aspire to inspire a new generation of shooters and fans, making shooting more accessible, aspirational, and celebrated throughout India.”
