Ceramic tile major Somany Friday announced its association with Indian Premier League franchise Lucknow Super Giants as their official partner.
With this partnership, LSG will flaunt Somany’s logo on the helmet and caps.
Abhishek Somany, managing director of Somany Ceramics, said of the partnership, “Our slogan for the partnership is ‘Har andaaz mein zameen se jude’ which is a fusion of Somany’s rooted values of “Zameen se Jude” and LSG’s “Gazab Andaaz” slogan”. We are excited about the vision that the LSG franchise possesses alongside the leadership they’re backed by.”
Colonel Vinod Bisht, CEO, RPSG Sports, noted, “We look forward to working together with Somany to create engaging experiences for our fans through personalized campaigns.”
“This is a key milestone for us as at Creatigies as we stitch and manage this exciting partnership between Lucknow Super Giants and Somany Ceramics, added Navroze D Dhondy, managing director, Creatigies Communications — the agency that is managing the partnership on behalf of Somany.
The 16th edition of Indian Premier League will feature ten teams, where each team will play 14 matches. Lucknow Super Giants were the latest entrants in the league who made their debut last year. The team concluded the season as one of the semifinalists.
