ST. GALLEN, Switzerland: Sports technology company Sportradar Tuesday announced the acquisition of Vaix Limited, which develops Artificial Intelligence (AI) solutions specifically designed for the iGaming industry.
Vaix’s AI technology allows betting and gaming operators to gain a targeted view of their customers. For example, operators can offer users bets without searching based on players’ future value and churn probability.
The acquisition does not have a material impact on the company’s annual outlook for 2022, provided on March 30.
For over two years, Sportradar has partnered with Vaix and incorporated its technology into its Managed Trading Services (MTS) offering. Sportradar’s MTS solution is a sophisticated trading, risk, live odds and liability management offering.
The MTS solution is also increasingly important in the US market, which is growing rapidly post legalization in 2018, as US operators compete for customers. Vaix’s AI learning capabilities will provide betting operators already engaged with Sportradar’s platform the opportunity to gain access to more personalized insights and suggestions relating to user preferences.
Founded in 2016 by John O’Malia and Andreas Hartmann, Vaix has fed over 60 billion transactions into its AI (60 million per day) that targets more than 50 million users for tier 1, 2 and 3 operators and platforms on all continents.
Terms of the acquisition are not disclosed.
