LOS ANGELES: Global tech wellness brand Therabody, creators of the Theragun, have announced football superstar Cristiano Ronaldo as the company’s newest Therabody Athlete.
The partnership also marks the release of Therabody’s largest global ad campaign to date, which will launch in the United States, United Kingdom, Europe, Canada, Australia, China, and Japan.
Ronaldo will work with Therabody to amplify the importance of whole-body wellness and educate his community on the benefits of Theragun. By partnering with legendary athletes like Ronaldo, Therabody is empowering consumers to take control of their wellness and recovery by using the same technologies that have historically only been available to professional athletes.
“Cristiano is a lifelong student and has become a master at his craft, always exploring new and effective ways to take care of his body and mind,” explains Dr Jason Wersland, founder and chief wellness officer of Therabody. “I’m honored to support his journey to continuously find ways to be his best and elevate the wellness of those around him.”
Ronaldo’s introduction to Theragun was in 2017, when Dr Jason facilitated a demonstration for players and coaching staff at Real Madrid’s campus. He was the first athlete that Dr Jason had seen use Theragun’s cone attachment on the sole of his foot, which led Dr Jason to create a new Theragun protocol. Dr Jason has become a trusted resource for Ronaldo, advising him on ways to optimize Theragun benefits and help advance his recovery routine.
