NEW YORK: Turner Sports’ exclusive live presentation Sunday of Capital One’s The Match: Champions for Charity, scored not just as the most-watched golf telecast in the history of US cable television, but also, associated with the live telecast, WarnerMedia and the golfers collectively raised $20 million to benefit COVID-19 relief.
Sunday’s charity golf match between Tiger Woods, Peyton Manning, Phil Mickelson and Tom Brady, delivered an average of 5.8 million US viewers across TNT, TBS, truTV and HLN.
The blockbuster event generated the top program of the day across all of television, based on metered market delivery, and peaked with an average of 6.3 million viewers from 5:45-6 p.m. ET.
Bleacher Report’s social and digital platforms tallied 38 million video views, more than five million social engagements and 172 million social impressions leading up to and during the event. The B/R app also set a new record for most comments in an hour (2-3 p.m. ET).
Sunday’s event, won by Woods/Manning at Medalist Golf Club (1-up), was the #1 trending topic on Twitter and the event regularly maintained four of the top five top spots throughout the day.
Capital One’s The Match: Champions for Charity was presented in partnership with tournament organizers Excel Sports Management and Lagardère Sports.
Source: Nielsen Media Research, based on Live + SD fast nationals for 5/24/2020. Mobile and Connected Device TVE live stream starts and consumption minutes from Conviva; Users based on 1-minute qualifier per VHL.. Total TV Minutes are based on Nielsen Live + SD with a 1 min qualifier.
