Finesse Thrissur Titans, a franchise in the upcoming Kerala Cricket League, has launched a social initiative in association with Popkon Creatives, to advocate for a healthier society and guide youth on the right path. This year’s campaign theme for the annual ‘What’s Your High!’ program is ‘Sport is Our High”.
Popkon will roll out a wall painting competition that invites community groups, sports clubs, corporate houses, colleagues, and college friends to team up and express this message through art.
Talking about this initiative Sajjad Sait, owner of Finesse Thrissur Titans, mentioned: “Throughout this season of the KCL, the Thrissur Titans will champion this cause across Kerala with the campaign slogan: ‘Sport is our High.’ Our mission is to advocate for a drug-free world, encouraging everyone, especially kids and young adults to embrace sports as a pathway to a healthier lifestyle, free from the negative influences of society. We believe in fostering a generation that is mentally and physically strong through the power of sports. We urge each of you to commit to some form of physical activity, whether it’s a simple walk, running, swimming, a racquet sport, or a team sport like football or cricket. Engaging in sports not only brings meaning to your life but also strengthens you both mentally and physically.”
Ratheesh Menon, co-founder, Popkon Creatives said: “Together, we can inspire society to embrace sports for their personal and collective well-being. Take up any sport, and let’s all strive for a healthier, stronger life together.”
