TOKYO: The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) recently unveiled the official brand name and logo for the test events they will be organising.
The brand name ‘Ready Steady Tokyo’ aims to express the excitement that continues to build as the Tokyo 2020 Games edge closer. It derives from the ‘ready, steady, go!’ used to start a race, with ‘Steady’ additionally signifying that the organisers are keeping to their charted blueprint as it heads towards its goal of hosting an incredible Games.
The overall message of the brand name is ‘We are ready for Tokyo 2020. Let’s stay focused as we move forward to a successful Games’. The design of the new logo, expressed using brush strokes that echo Japanese calligraphy, is inspired by the passion and powerful movements of dynamic athletes, exuding sweat, splashing water and kicking up earth as they perform.
‘Ready Steady Tokyo’ will give organisers, management and operations staff, valuable and an hands-on experience of managing events at the Olympic and Paralympic venues. Other test events will allow the Japanese public to catch a glimpse of the world’s best athletes in those disciplines, including potential Olympic and Paralympic Games competitors, while discovering new sports and new heroes.
Overall, 56 test events will be held until May 2020, some during scheduled domestic and international sporting events that happen to be taking place in Japan during the build-up to the Tokyo 2020 Games, and 22 others comprising dedicated Olympic and Paralympic test events organised by Tokyo 2020. The new brand name and logo will feature exclusively at the dedicated events.
