ARLINGTON, TX: The United Football League (UFL) today announced that Legends, a global premium experiences company and leading provider of innovative merchandise solutions, will serve as the Official Event and eCommerce Partner of the UFL.
Under this partnership, Legends’ Global Merchandise division will oversee event merchandise sales, including in-stadium shopping experiences for fans attending UFL events and eCommerce operations, including the League’s online retail platform, shop.theufl.com.
Legends brings extensive experience in the sports and entertainment industry, specializing in creating unique merchandise programs that resonate with fans across the globe. Their expertise in eCommerce and event merchandise operations will be vital in enhancing the UFL fan experience and driving revenue growth for both parties.
The partnership between Legends and UFL will also see the company design and produce merchandise for the League.
