CAPRI SPORTS-OWNED UP Warriorz have announced a new partnership with Joy Personal Care, the skincare brand from RSH Global, ahead of the upcoming season. The multi-year association is built around themes of wellbeing, confidence, and accessible everyday care.
Under the partnership, Joy Personal Care will supply the team with its range of personal-care products and roll out player and fan engagement initiatives centred on self-care and community connection. The brand will also gain visibility across team jerseys, merchandise, and other seasonal assets.
Throughout the season, Joy Personal Care will activate the collaboration through co-created campaigns, product-driven experiences, and awareness initiatives designed to deepen engagement with both players and fans.
UP Warriorz COO Kshemal Waingankar said, “We are pleased to partner with Joy Personal Care for the upcoming season. Their focus on quality, inclusivity and supporting individuals to be their best aligns strongly with our own values. We are grateful for their support and look forward to seeing this collaboration grow. We believe the strengths on both sides will reflect powerfully as we move forward.”
Joy Personal Care co-founder & chairman Sunil Agarwal commented, “We are excited to partner with the UP Warriorz. At Joy Personal Care, we are committed to supporting women who continue to break boundaries, and this association allows us to champion that commitment on a larger platform. This partnership also strengthens our strategic focus in the northern region, which continues to be one of the largest contributors to our overall business. We are sure that this association will deepen our consumer connect, reinforce our brand mission, and further energise our long-standing support for women’s sport in India.”
Joy Personal Care chief marketing officer Poulomi Roy added, “Women’s cricket has grown remarkably, and the recent World Cup win reminded us that sporting excellence has no gender. Partnering with the UP Warriorz at a time when women’s sport is reshaping cultural narratives feels both timely and powerful. The Women’s Premier League has created a space where talent and individuality rise above stereotypes. At Joy Personal Care, we are rooted in confidence and inclusivity, and we are committed to supporting this evolution. This partnership echoes our commitment to a future where every woman has the freedom to define her own path – in sport, in beauty, and in life.”
