NEW YORK: Us firm BallStreet Trading has launched what it claims is the first real time prediction market designed to give users the ability to day trade individual sporting events as they watch live at the stadium or from the comfort of their homes.
The platform is a true peer-to-peer marketplace set up as a tournament where players compete during any live event, eliminating the “house” in favor of a trader vs. trader approach.
“BallStreet will dramatically change the way fans consume and experience conventional fantasy sports and sports betting,” BallStreet Trading CEO Scott San Emeterio said in an official release.
“The way fans engage with sports has so much room for growth. There have been other market concepts but they didn’t seem to consider the everyday fan.”
Leveraging his 15 years of investment banking experience, Emeterio has created a simplified market structure allowing anyone from Wall Street professionals to a casual sports fan for competing alongside their favorite teams.
Unlike fantasy sports and sports betting, gameplay will be completely interactive, requiring users to identify trends and account for everything from injuries, remaining time, current and historical data and weather to navigate the markets at any given point in a game.
BallStreet’s markets are always open and changing based on new information and will redefine the conversation of skill-based gaming and sports.
With the most recent developments in the sports gaming landscape, Emeterio predicts a major shift over the next few years.
“Even as the Supreme Court of the USA legalizes sports betting, the industry has gone about 40 years without any real innovation. We believe the future of the engaging fans will be in real time. Our key difference to other newer and even older concepts is our ability to create and simplify liquid markets for the best user experience,” he added.
Players in the USA will be able to choose from a real money or free market on both iOS and Android.
BallStreet will be running real money National Football League (NFL) playoff markets, offering a unique democratic and flat payout to the top 20% of all real money traders.
It will also come out with its Major League Baseball (MLB) game soon.
