CONSUMER DURABLES BRAND Usha International has announced the continuation of its partnership with the Mumbai Indians women’s team for the upcoming season of the Women’s Premier League (WPL).
The new season introduces refreshed elements to Mumbai Indians’ iconic blue and gold kit. The updated detailing, inspired by movement and continuity, is designed to capture the relentless spirit of the city and the team’s ambition to make a lasting impact on the competition, per the media release.
The WPL season is set to get underway on 9 January, with Mumbai Indians taking on Bengaluru in the opening match at the DY Patil Stadium, Navi Mumbai. The MI Women’s side will play five fixtures at the DY Patil Stadium through 17 January, before the league moves to Baroda. The remaining league-stage matches will be held at the BCA Stadium, which will also host the playoffs. Mumbai Indians will conclude their league campaign against Gujarat on 30 January.
Usha International head – sports initiatives Komal Mehra said, “The league continues to inspire youth especially women through its deeper connection with the viewers. This league has played a meaningful role in creating platforms, recognising and strengthening women in sports and the front-row view of the growing participation, skill and self-confidence on and off the field is a testament to its rising stature. As a brand, we are grateful to be part of the shift that is inspiring and driving progress in women’s cricket.“
Mumbai Indians spokesperson shared, “We are pleased to extend our long-standing partnership with Usha International. Together, we remain committed to advancing women’s cricket and look forward to building on this shared vision in the seasons ahead. Usha has been one of our longest-standing partners across teams and we will continue to champion the growth of women’s cricket.”
