MUMBAI: Baazi Games has extended and modified the brand ambassador role Indian professional boxer Vijender Singh has with the gaming platform.
Vijender, who has been associated with Baazi Games since 2018 as brand ambassador of PokerBaazi.com, has now been named the first-ever brand ambassador of sister site RummyBaazi.com.
“The move comes after RummyBaazi’s significant growth in the category, with the goal now to establish a strong foothold in India’s rapidly growing gaming industry,” an official release states.
As part of the association, the Padma Shri recipient, undefeated in his professional career, will be involved in a series of multi-platform marketing campaigns for the brand.
“It gives me great pleasure to be associated with a young brand like RummyBaazi.com, that’s giving a big push to sports in the country. Since 2018, I have been associated with PokerBaazi and now I have taken my association with Baazi Games further and I am excited to begin the second phase of our collaboration,” Singh said.
Sunit Warraich, chief executive officer, RummyBaazi.com, said: “Just like boxing, skill-based games like Rummy require sharp thinking and mental toughness. Vijender is a champion with a winning attitude, and we’re delighted to have him on-board as he truly embodies the values that RummyBaazi and its players stand for. With this association, we intend to rise to the very top of our field, just like he has.”
