NEW DELHI: After sports and fashion wear, gymnasiums, and a tech startup, India’s highest paid sports person, Virat Kohli, is foraying into the mass-consumption arena with his brand One8.
“Yes, plans are on track to launch packaged water, flavoured and vitamin waters under the brand One8,” Bunty Sajdeh, chief executive of talent management company Cornerstone Sport & Entertainment that represents Kohli, told Ecoonomic Times. “We expect to finalise details as early as this quarter,” he said.
Kohli, 29, announced last November the creation of his brand One8 apparel, footwear and accessories along with German sports lifestyle company Puma.
