BEIJING: VIVO, the official smartphone sponsor of the 2018 FIFA World Cup Russia, announced Wednesday a new global campaign called “My Time, My FIFA World Cup”, at Beijing’s Olympic Forest Park.
The campaign will feature advertising spots and special music and photography-led marketing activations. These include the Vivo Super Fan Photographer programme, providing fans with unprecedented pitch-side, stadium and warm up session access, as well as the Vivo Super Time project, which will elevate the fan experience during the FIFA World Cup performance segment.
The idea behind the theme of the campaign is that everyone can be extraordinary and it calls upon people of the world to seize moments of opportunity to reach that level. Through the campaign, VIVO hopes that people go beyond being just an audience at the FIFA World Cup and become inspired by the tournament to create extraordinary moments which can be seen, shared and remembered and changes their lives.
Deng Li, Vivo Brand vice president, spoke of the campaign at the launch.
“‘Camera & Music’ are not only a part of Vivo’s brand DNA, but also the two key ways by which people can fully experience, capture and share extraordinary moments around them through their smartphones. For this year’s FIFA World Cup, Vivo will leverage these two elements and our innovative technologies to help fans bring to life ‘My Time, My FIFA World Cup’.”
Li further commented on the 128-strong contingent of the Vivo Super Fan Photographers programme, which will be a star-studded one, comprising of not just football fans and consumers, but also celebrities, leading social media influencers, media partners and key opinion leaders from around the world.
“We are excited to launch this programme ahead of the FIFA World Cup. We look forward to share our latest and innovative products with Vivo Super Fan Photographers, empowering them with better ways to capture extraordinary moments and share them with the world. We want to bring fan involvement to the next level – to fully engage and participate – as part of Vivo’s sponsorship of the FIFA World Cup,” Deng added.
As part of the campaign, Vivo will also be launching the Vivo Super Time project, where there will be a series of unique music-themed activities throughout the tournament, including the Vivo Super DJ show at all 64 matches, to unite football fans and music lovers around the world.
It will culminate at the FIFA World Cup Final Match show on 15 July where Vivo will create a special Vivo Super Time moment during the Official Song Performance. This is the first time that FIFA invites a sponsor to participate in presenting the Official Song Performance during the Final Match show.
In addition, Vivo has also launched a 2018 FIFA World Cup Russia V9 Blue limited edition. A Vivo limited edition smartphone will be also immortalised at the Home of FIFA in Zurich, Switzerland. This will be the first-ever limited edition smartphone to join a prestigious collection of significant artefacts and memorabilia, which chronicle the growth of football into a global culture.
Franck Guignery, head of Sales at FIFA added, “Besides helping to make the World Cup extraordinary for fans in creative ways, Vivo brings to life the spirit of youth, like FIFA’s burning passion. Now that the 2018 World Cup is coming, we look forward to creating more unforgettable memories for people all over the world together.”
VIVO’s involvement in football has risen, following their six-year sponsorship agreement in 2017 with FIFA that will run until 2022, including of events such as the 2018 and 2022 World Cups and the FIFA Confederations Cup.
