VOLCAN DE MI TIERRA, the luxury tequila brand born from a joint venture between Mexico’s renowned Gallardo family and global luxury powerhouse LVMH, has announced its official partnership with Formula 1. As part of LVMH’s landmark 10-year agreement with Formula 1, Volcan de mi Tierra will serve as the official tequila of F1.
After debuting in the world of Formula 1 as the official tequila partner of the Las Vegas Grand Prix in 2023 and 2024, Volcan de mi Tierra will now expand its footprint across F1’s premium hospitality spaces, including the prestigious Paddock Club, for the remainder of the 2025 season.
Volcan de mi Tierra CEO and co-founder Santiago Cortina Gallardo said, “We are delighted to witness Volcan de mi Tierra reach the global stage with Formula 1. Our brands champion those who rise to every challenge, push past their limits, and embrace their inner fire. Tequila lovers and motorsport enthusiasts demand the best — and that’s exactly what they get with Volcan de mi Tierra.”
Formula 1 chief commercial officer Emily Prazer added, “Formula 1 has always been a symbol of prestige and excellence. We’re thrilled to welcome Volcan de mi Tierra as the Official Tequila of Formula 1. When the brand first partnered with the Las Vegas Grand Prix, it was clear that they shared Formula 1’s vision for innovation, craftsmanship and sophistication. We are excited to build on the success of the recent years and take this collaboration to the next level.”
