WHISPER, one of India’s leading feminine hygiene brands, has teamed up with Indian cricketer Jemimah Rodrigues to highlight the Whisper Period Panty, a modern period-care solution designed to offer comfort, confidence and ease of movement.
Traditional pads often raise concerns around leaks, stains and discomfort, as they can bunch or shift during wear, prompting many girls and women to adjust their routines on period days. The Whisper Period Panty is designed for those who want to take control of their day, offering reliable protection with the simplicity and comfort of regular underwear.
Built for all-day absorption, the product allows users to move freely through their schedules whether attending classes, working out, travelling, playing sport or relaxing at home without the constant worry of leaks, stains or frequent changes, according to the media release.
Designed like a regular panty, it provides full coverage without bunching or shifting, ensuring a secure fit throughout the day. The product is soft on the skin, comfortable to wear and easy to dispose of, the release added.
The partnership is brought to life through a campaign film titled ‘Ab Mudna Nahi, Udna Nahi’, featuring Rodrigues. The film showcases how the Whisper Period Panty helps girls stay protected, comfortable and confident during their periods allowing them to go about their day without missing a beat.
Rodrigues said, “When you are batting for your country, the last thing you want is to worry about your periods. Your game needs your focus and your period product needs to deliver on that. I love that the Whisper Period Panty is made for continuous absorption all day supporting me from morning to night, while giving me 360 degree protection. It is comfortable and easy to wear and lets me focus on what I’m doing, whether that’s playing a match, training, or just getting through a busy day. Periods are a normal part of life, and we need solutions that fit into our routine and not vice versa. Kyunki ab Mudna Nahi, Bas Udna Hai”
Procter & Gamble India vice president and category head – feminine care Girish Kalyanaraman added, “At Whisper, we believe that period care should evolve with the lives of girls and women today. From first periods to college life and active routines, their needs are changing, and our innovations reflect that. The Whisper Period Panty is designed to offer dependable protection with comfort even on heavy flow days, allowing girls to go about their day with confidence and ease. Our association with Jemimah Rodrigues brings this belief to life, as she truly represents a generation that refuses to look back because of periods.”
