MUMBAI: WinZO Sports, an e-sports and fantasy arm of India’s largest vernacular game-tech company WinZO, has entered into a three-year partnership as principal sponsor of Kolkata Knight Riders.
Apart from featuring in WinZO Sports’ marketing campaign, the Knight Riders will soon be seen interacting with WinZO Sports’ users across social media platforms.
The immensely popular war cry of KKR, ‘Korbo Lorbo Jeetbo,’ completely encapsulates the core values endorsed by WinZO Sports of competing with the right spirit, never giving up, and delivering winning experiences. The shared love towards the spirit of sportsmanship and the game makes this association a natural medium through which WinZO Sports can connect with millions of people spread across continents.
As a brand that intends to cement India’s position as a ‘gaming powerhouse’, WinZO Sports has already taken giant steps by garnering 75+ million users across products, and the partnership is expected to act as a catalyst as the Indian gaming firm sets an aggressive expansion agenda.
With the biggest cricket extravaganza around the corner, WinZO Sports’ association with KKR is aimed at helping connect gaming enthusiasts across the globe.
Speaking about the partnership, WinZO co-founder Saumya Singh said: “KKR boasts of an ideal mix of experienced and budding stars in the world of cricket, each of whom comes with a mammoth and loyal fanbase of his own, and the team will now be led by one of most promising cricketers produced by the country in the recent past. In that sense, this partnership will prove our trump card, considering the sheer number of fans & enthusiasts this lets us connect with. We’re highly excited and are looking forward to setting new milestones during the course of the next three years with team KKR.”
