NEW YORK: Tiger Woods, Rory McIlroy, and veteran sports industry executive Mike McCarley Tuesday announced the formation of TMRW Sports (pronounced “tomorrow sports”), a company focused on building technology-focused ventures that feature progressive approaches to sports, media, and entertainment.
The joint announcement was made by McCarley, founder and CEO of TMRW Sports, along with co-founders Woods and McIlroy.
Woods said: “I am excited to work with TMRW Sports in bringing people more access to sports. So many athletes, entertainers, and people I meet from all walks of life share our passion for sports, but they also share our desire to build a better future for the next generation of sports fans. Together, we can harness technology to bring fresh approaches to the sports we love.”
McIlroy said: “For the last few years off the course, I’ve been focused on helping to lead golf into its digital future. Now, by joining forces with Tiger, Mike, and other TMRW Sports partners, we can shape the way that media and technology improve the sports experience. In a world where technology provides us with so many choices for using our time, we want to make sports more accessible for as many people as possible.”
In addition to investments from Woods, McIlroy, and McCarley, Dick Ebersol is an initial investor of TMRW Sports. Ebersol, a sports and entertainment industry icon, is the former chairman of NBC Sports and executive producer of many of the most-watched events in television history, including the Olympics and Super Bowls. In addition, he was the creator and executive producer of NBC’s Sunday Night Football, the longest-running No. 1 primetime program in American television history, as well as creator and producer of game-changing entertainment programs, including Saturday Night Live, which he co-created with Lorne Michaels.
Additional partners and investors, as well as early projects in the TMRW Sports pipeline, will be announced soon.
For Woods, TMRW Sports joins his TGR Ventures portfolio, which includes PopStroke, Full Swing Golf, TGR Design, The Woods Jupiter and Heard. TGR unites Tiger’s entrepreneurial and philanthropic endeavors off the course under a single parent brand driven by a mindset, method, and pursuit of mastery.
For McIlroy, TMRW Sports joins his Symphony Ventures portfolio, an investment partnership established by McIlroy and his team, that includes Puttery, GolfPass, GolfNow Compete, Golf Genius, Golf+, Troon Golf, Hyperice and Whoop.
As an NBC Sports executive for more than 20 years, McCarley was part of a core team that shaped many of the biggest events in sports. Previously, McCarley served as NBC Sports’ president, golf, and global strategy from 2011-2021 and led NBC’s golf portfolio, including golf coverage across NBC Sports and Golf Channel, as well as its digital platforms to modernize the golf experience, including GolfNow and GolfPass. As president of Golf Channel, he quickly transformed the network, including several years as the fastest-growing network on American television.
