On Location, the Official Hospitality Provider for the FIFA World Cup 2026, has announced continued strong sales for the FIFA World Cup Official Hospitality Program, as momentum builds heading into the tournament.
As fans around the world count down to the kick-off of this historic 48-team edition and with limited offerings still available to purchase, the program is already the world’s largest-ever hospitality effort, with over half a million packages allocated, generating more hospitality revenue than any previous FIFA World Cup or global event.
Sales for the program surpassed total hospitality sales revenues for the FIFA World Cup Qatar 2022 in June 2025, a full year prior to the 2026 tournament. As of March 31, FIFA World Cup 2026 hospitality sales had more than doubled revenue obtained through any previous World Cup program. In terms of number of packages sold, the current edition has also already surpassed the 2014 FIFA World Cup Brazil – the most attended edition to date from a hospitality perspective.
Hospitality packages have now been sold to fans in more than 125 countries and all 50 US states, with the program currently in a peak sales period and continuing to track ahead of expectations.
Paul Caine, president, On Location, said: ”Demand for FIFA World Cup 2026 is exceeding our most ambitious projections, with sales well ahead of pace. The momentum we’re seeing – with strong sales expected to continue right through the tournament, as teams progress – reflects the global appetite for what will be the most successful hospitality program in World Cup history. 2026 is set to be the biggest year in sports hospitality, and On Location continues to lead the industry through our unmatched track record and partnerships with FIFA, NFL, LA28, UFC, WWE, and the NCAA.”
