LONDON: World Rugby and Stepathlon have announced the launch of ‘Road to Twickenham’, a global fan engagement and wellness initiative designed to uniquely have supporters participate in what could be the biggest ever Women’s Rugby World Cup.
The ‘Virtual Challenge’, hosted exclusively on the Rugby WC app, has kicked off leading into the first match of the Women’s Rugby WC 2025, when hosts England take on USA at the Stadium of Light, in Sunderland on Friday 22nd August, a media release said.
“We’re thrilled to launch Road to Twickenham in partnership with Stepathlon,” said Sarah Massey, managing director, Women’s Rugby WC 2025. “This initiative offers a fantastic way for fans around the world to get active, engage with women’s rugby, and discover more about the players, teams, and venues. With the 2025 tournament set to be the biggest yet, we’re excited to provide this unique opportunity for fans to be part of history—wherever they are.”
With Women’s Rugby World Cup 2025 already set to be the biggest celebration of women’s rugby ever, Road to Twickenham is a great way for all fans to be involved – building the excitement and anticipation of the tournament, and helping fans learn more about the players, teams and venues, the release added.
Ravi Krishnan, CEO & founder of Stepathlon, shared: “As a passionate advocate for the growth and progression of women’s sport, I believe we are at a pivotal moment to drive real, lasting impact. Partnering with World Rugby for the Women’s Rugby World Cup 2025 allows us to harness that momentum – to help bring more fans into stadiums, amplify the energy of the game, and build a global movement. The Road to Twickenham, powered by Stepathlon isn’t just a wellness initiative – it’s a Call to Action. It’s about building communities, inspiring participation, and accelerating the visibility and impact of women’s sport on and off the field.”
Road to Twickenham invites fans to engage in physical activity, contests and quizzes to win points, move up the leaderboard, compete against other global fans for a chance to win exclusive prizes, including tickets, merchandise and matchday experiences. It will build a global, active, community all looking to engage with Women’s Rugby World Cup 2025, the release added.
Road to Twickenham has also partnered with World Rugby’s Global Charity Partner, ChildFund Rugby (https://www.childfundrugby.org/), who are harnessing the power of rugby to drive positive social change, supporting children and young people in vulnerable communities.
Megan Knight, ChildFund Rugby Co-Director, said: “We are excited to extend our reach with Road to Twickenham – inspiring more children, families, and communities to move, play, and learn. This partnership allows us to share the values of rugby in new ways, and we look forward to seeing the fun and benefits unfold for everyone involved.”
