LONDON: Global marketing giants WPP announced Monday that its two subsidiaries, Wunderman and J. Walter Thompson (JWT) will unite to form Wunderman Thompson, a creative, data and technology agency built to inspire growth for its clients. The new organisation will be distinctively positioned as a provider of end-to-end solutions through creative, data, commerce, consulting and technology services at a global scale.
Wunderman and JWT share many core clients, who will now have simpler access to the expertise of both agencies. And, as technology reshapes marketing, the merged company will also capitalise on close and long-standing partnerships with Adobe, Amazon, Google, IBM, Microsoft, Salesforce and SAP.
The newly formed agency will be led by current global Wunderman CEO Mel Edwards. JWT CEO Tamara Ingram will become the chairperson.
WPP CEO Mark Read said: “Wunderman Thompson is a formidable combination, bringing together the capabilities our clients are demanding – award-winning creativity alongside deep expertise in technology, data and commerce – in a single organisation. “Clients want greater simplicity from their partners and this development, like others at WPP, is designed to reshape our company around their needs. “It’s great news for our clients that we can combine the best of JWT and Wunderman in a single agency, and it’s great news for WPP as it allows us to compete more effectively in the sectors with the most significant opportunities for future growth.”
Edwards also commented on the development: “To achieve transformative outcomes, clients today need inspiration that is rooted in data-driven insight. I’m really excited to be able to deliver that within one agency. Wunderman Thompson offers precisely what clients want: brilliant creativity, expertise in data and sophisticated technology skills. I couldn’t be more honoured to lead this new organisation and its exceptional people.”
Ingram added: “Both JWT and Wunderman have been built by the commitment of many talented people, whose combined capabilities will further distinguish us in the market. Coming together was a decision driven by the opportunity to better serve our clients, expand our offering and create an agency effectively positioned for the future. As Wunderman Thompson we will deliver world-class services in every geography, and work that is more meaningful and more impactful than ever.”
Wunderman Thompson will be an agency of more than 20,000 people in 90 markets. It will be fully operational in early 2019.
