LONDON: World Table Tennis (WTT) has renewed and expanded its partnership with global sports video production and distribution agency, Story10, to promote the sport in key territories and engage new audiences worldwide.
Starting with the ITTF World Team Table Tennis Championships Finals Busan 2024, presented by BNK Busan Bank (16-25 February), the partnership will see Story10 amplify game highlights from the 2024 Championships and WTT’s marquee Grand Smash, Finals and Champions events, across its network of 8,500 digital and social channels and 700 broadcast partners.
For the first time, the expanded partnership will see Story10 and WTT develop a pilot project to create authentic influencer collaborations that increase the sport’s exposure and engagement with new audiences across social platforms, leveraging Story10’s network of 7.5 million influencers worldwide.
Calendar of confirmed WTT events included in partnership:
16-25 February: ITTF World Team Table Tennis Championships Finals Busan – Korea Republic
10-17 March: Singapore Smash – Singapore
27-31 March: WTT Champions Incheon – Korea Republic
3-10 November: WTT Champions Frankfurt – Germany
November: WTT Finals Women (Host TBC)
November: WTT Finals Men (Host TBC)
Story10’s partnership will also include all future WTT Series Grand Smash and Champions events taking place in 2024, that are soon to be announced.
Launched by SNTV in 2021, Story10 helps the world’s leading brands, federations and sports organisations place themselves and their messaging at the heart of the sports news agenda. SNTV is a joint venture between The Associated Press and IMG.
