STAMFORD, Conn.: WWE Tuesday announced a multi-year partnership with INFLCR, a Teamworks product brand building, content and name, image and likeness (“NIL”) business management platform for college athletes, to increase the scope and scale of WWE’s NIL program called “Next In Line”.
Through the partnership, WWE will leverage INFLCR’s technology and alliances with more than 200 NCAA Division 1 colleges and universities to reach thousands of INFLCR student-athletes looking to monetize their name, image and likeness. Together, WWE and INFLCR will innovate how student-athletes engage with the WWE brand while maintaining their NCAA eligibility.
WWE launched its official NIL program in December 2021 to establish a clear pathway from collegiate athletics to WWE. The inaugural 15-person NIL class, which included athletes from 13 universities, seven NCAA conferences and four sports, joined the program’s first-ever signee, Olympic gold medalist Gable Steveson. The comprehensive program serves to recruit and develop potential future WWE Superstars, and further enhances WWE’s talent development process through collaborative partnerships with college athletes from diverse athletic backgrounds.
INFLCR’s recently-launched Global Exchange product will allow WWE to connect and execute directly with student-athletes across a myriad of sports backgrounds. The platform provides all parties a frictionless experience through streamlining communications and processes associated with NIL partnerships within a single ecosystem.
