Zomato has unveiled its latest campaign titled ‘Fuel Your Hustle’, a powerful tribute to the perseverance and discipline behind some of the nation’s most celebrated icons.
Featuring Shah Rukh Khan, Mary Kom, AR Rahman, and Jasprit Bumrah, the campaign spotlights the unseen hours, early struggles, and quiet grind that shaped their remarkable journeys.
The campaign film, now live on YouTube and Instagram, blends archival and never-seen-before footage from the stars’ formative years—ranging from behind-the-scenes moments in iconic films and cricket matches to glimpses of personal milestones. The visual storytelling is woven together with an evocative track by Kalmi (Nikhil Kalimireddy), known for his breakout hit “Big Dawgs”.
In a world chasing instant success, ‘Fuel Your Hustle’ is Zomato’s ode to the long, often invisible, road to greatness. Whether it’s Shah Rukh Khan’s early days in television and theatre, Mary Kom’s fight against convention as a mother and athlete, AR Rahman’s behind-the-scenes musical discipline, or Jasprit Bumrah’s unwavering training off the pitch—the film highlights how resilience and consistency fuel legendary achievements.
Sahibjeet Singh Sawhney, from Zomato’s marketing team, shared the campaign’s core sentiment, “This campaign is for a new generation of doers, a reminder that even the stars they look up to started small, stumbled, and kept going. It’s a cheer for the millions of Indians building something, following dreams, caring for loved ones and for themselves, even when it’s hard and no one’s clapping.”
Singh added, “We’re rooting for those chasing what they care deeply about and showing up for it consistently. Food is just their fuel and we’re glad to be a small part of their journey.”
The campaign is part of a 360-degree marketing strategy that includes digital, social media, outdoor, and print activations. With this effort, Zomato reinforces its connection with the everyday hustler—reminding consumers that whether they’re chasing dreams or just getting through a tough day, a good meal can be the fuel that keeps them going.
