ZOMATO, India’s food ordering and delivery platform, has unveiled a new campaign honouring Indian para-athletes who demonstrate that true champions are defined by relentless hustle, not circumstance.
Timed with the debut of the World Para Athletics Championships in India, the initiative reflects the spirit of resilience at the heart of Zomato’s ‘Fuel Your Hustle’ campaign.
As the official partner of the Paralympic Committee of India (PCI), Zomato’s campaign shines a spotlight on seven athletes whose stories of perseverance, strength, and self-belief inspire many: Rinku Hooda, Hokato Sema, Pranav Soorma, Simran Sharma, Praveen Kumar, Preethi Pal, and Yogesh Kathuniya.
The multi-format campaign captures the unwavering commitment of these para-athletes through films, OOH, print, and digital activations — celebrating not just their podium moments, but also the 5 AM training sessions, the mental battles, and the small victories that build towards greatness.
Zomato marketing head Sahibjeet Singh Sawhney said, “These athletes show up with crazy discipline, day in and day out. That’s what inspired us to partner with the Paralympic Committee of India, as the World Para Athletics Championship comes to India for the first time. It’s incredible to see homegrown athletes compete at the highest level and remind all of us what real hustle actually looks like.”
