Zyod, a tech-enabled B2B apparel manufacturing company, has announced a partnership with Fan Mania, a prominent player in the global licensing industry with offices in Dubai, Damam, Istanbul and Mumbai.
Through this collaboration, Zyod will launch exclusive licensed merchandise from global brands in India, marking its entry into expanding licensed merchandise market.
With Indian consumers showing increased affinity for pop culture and branded content, the partnership combines Zyod’s agile manufacturing and deep retail network with Fan Mania’s global IP access to deliver high-quality, licensed apparel and merchandise in India.
From hit gaming franchises and cult-favourite animation series to blockbuster movie IPs including PlayStation, Peanuts, Hasbro, Sanrio and Warner Brothers, among others, the collaboration aims to bridge the gap between global demand and local availability, while offering Indian retailers a new avenue to connect with audiences.
Zyod co-founder Ankit Jaipuria said: “Fashion today is as much about storytelling as it is about style, and licensed merchandise sits right at that intersection.
“This partnership responds to the rising demand from Indian retailers for globally popular and culturally relevant collections that connect with today’s consumers.
“At Zyod, we’re enabling that through design-led thinking, speed-to-market innovation, and a platform built to respond to trends in real time.
“This is more than a business expansion, it’s a step towards shaping a more responsive, relevant, and brand-rich fashion ecosystem in India.”
Fan Mania CEO & co-founder Nitin Jaggi said: “India stands at the intersection of a booming retail ecosystem and an ever-growing appetite for global pop culture.
“For us, partnering with Zyod is a strategic move rooted in long-term vision.
“Their manufacturing agility and deep market understanding make them the ideal collaborator to localize and scale our portfolio of global IPs.
“This collaboration isn’t just about bringing brands into a new market; it’s about building meaningful consumer connections through timely, high-quality merchandise that speaks to today’s cultural moment.”
Backed by Fan Mania’s proven success across markets like the Middle East and Turkey, this collaboration brings both scale and credibility to Zyod’s latest strategic move.
