MUMBAI: Former IPL champions Rajasthan Royals announced Tuesday that Noida-based sportswear brand Alcis Sports will be its official multi-year kitting & merchandise partner starting from the 2019 season.
The development comes weeks after the Royals had unveiled its new pink jersey for the season. Alcis will provide the Royals players with a wide range of apparel consisting of match jerseys, training wear, gym wear and everyday wear, featuring some of the most advanced garment technology.
Stylish, easy and comfortable to wear, they are equipped with features such as Dry-Tech (which doesn’t hold sweat and moisture for long) and are made with anti-microbial, anti-odour and anti-static finishes.
Besides doing the player kitting for the season, Alcis Sports has also launched an exclusive athleisure line by the name of ‘The Royals Collection by Alcis’. It encompasses sportswear as well as daily wear for men, women and kids. This line includes match jersey-inspired fan wear and athleisure, which will be a mix of playing jerseys, practice jerseys, polos, tees, tracktops, trackpants, shorts, leggings and caps across adults aged 13-45 years as well as kids aged 7-12 years, at an affordable price.
The idea that gave rise to the collection was Rajasthan Royals’ belief in innovation, especially for its fans who are inclined towards health and fitness. The line is targeted towards people interested in running, training, fitness and healthy living. The fabric used for the collection is majorly polyester, lycra and polycotton.
Rajasthan Royals chairman Ranjit Barthakur commented on the partnership: “We are delighted to welcome Alcis Sports to the Royals family as our official kitting & merchandise Partner. This collaboration marks a beginning of a new journey to strengthen the merchandising arm of the Rajasthan Royals, not just for its players but also its valuable fans.”
Alcis Sports MD Roshan Baid added: “We are really happy to be associated with Rajasthan Royals, which has consistently been one of the most exciting teams of the Indian Premier League. We will be providing kits to the Rajasthan Royals team as well as creating merchandise for its fans which will bring greater connect between the team and its fans. We pride ourselves on being a high-quality performance wear brand and the entire Rajasthan Royals range is equipped with the latest features and technology that garment manufacturing has to offer.”
The newly launched athleisure line has been made available to customers from March 2 onwards at four Alcis-exclusive stores: Vaishali Nagar, Behror and Bagru in Rajasthan and Kamla Nagar in New Delhi and at large format retail stores such as Shoppers Stop, Lifestyle, Central & Brand Factory.
The line will also be available online on alcissports.com, Myntra, Amazon, Flipkart, Snapdeal, Paytm, Limeroad, Tata Cliq and Gofynd.
Alcis Sports made its presence known last year in the Indian market courtesy associations with the FIFA World Cup 2018, the Indian team for the eSports World Cup 2018, JSW Sport’s Inspire Institute of Sport and Pro Kabaddi League team Haryana Steelers.
