NEW YORK: The National Basketball Association (NBA) and FanDuel recently announced an upgraded multiyear partnership, making the latter an authorised gaming operator of the league, in addition to continuing as the official fantasy gaming partner of the NBA and the WNBA.
As part of the new deal, FanDuel will gain access to official NBA betting data, along with league marks and logos, across the platform’s sports betting offerings. Additionally, FanDuel and the NBA will continue to innovate with NBA InPlay, the interactive, real-time mobile fantasy game that launched in 2016 where fans can play live during live action to win prizes.
Throughout the partnership, FanDuel and the NBA will work together to create new and exciting game formats and collaborate on new experiences in daily fantasy and sports betting to further enhance the fan experience. They will also collaborate on responsible gaming and best-in-class practices to protect the integrity of the league’s games.
“The core of our terrific partnership with FanDuel has been focused on innovation around the fan experience, and we are excited to extend it to include sports betting,” NBA head of Fantasy & Gaming Scott Kaufman-Ross said.
“Together, we have broken new ground in the fantasy world on both the NBA and WNBA, and now with the use of our official NBA betting data, will continue to collaborate on new ways to engage our passionate fans.”
“The NBA was the first sports league we partnered with, and has been an incredible partner ever since,” FanDuel CEO Matt King said.
“We share a clear view on how we can collaborate to bring basketball fans new ways to engage with the games and players they love. With the expansion of our fantasy agreement and addition of sports betting, we are excited to work together in ways we haven’t before.”
In 2014, the NBA became the first major professional sports league to partner with FanDuel and offered the first official daily fantasy basketball game of the NBA on NBA.com and FanDuel.com.
Last year, FanDuel signed a deal with the WNBA as well, making it the former’s first partnership with a women’s professional sports league that also included the integration of the competition’s content and video highlights.
