MUMBAI: With Indian fan frenzy peaking for the FIFA World Cup, Team India team captain Sunil Chhetri was on Wednesday named brand ambassador of online fantasy sports platform StarPick.
“We are thrilled to have the true champion of Indian football, Sunil Chhetri, as our brand ambassador, who shares his admiration for the World Cup as well as his vision for football in fantasy sports, which is slated to be the next hot button gripping the fan base,” Trigam Mukherjee, co-founder & CEO, StarPick said in a release.
“We look forward to driving football conversations as the language that will connect India.”
Chhetri said: “I am privileged to collaborate with StarPick known as a company that is redefining fantasy sports in India.”
StarPick, a subsidiary of NASDAQ listed Scout Gaming Group, has also announced the launch of the 2018 FIFA World Cup online platform, offering prizes worth Rs 200 million.
The platform will now engage with football fans to enable them to use their skills to build and own their teams on the platform and be a part of the excitement associated with the World Cup.
“We are currently operating only in India and targeting 1 million users by the end of the World Cup,” Mukherjee told Indian Express.
Speaking about longer term plans, Mukherjee told the daily: “We are looking very closely at English Premier League immediately after the World Cup. Besides that, we have been awaiting the England vs India series during which we are going to make our next big announcement. We have lots of Golf and F1 action coming up followed by Pro Kabaddi.”
