DOHA: Qatar Airways has expanded its sports sponsorship portfolio, joining hands with legendary Argentinian football club Boca Juniors to be their official jersey sponsor from the upcoming 2018-19 season till the 2022-23 season.
Financial terms were not disclosed.
The announcement comes a few weeks after Qatar’s national carrier announced an a jersey sponsor deal with Serie A powerhouse AS Roma.
Qatar Airways has had strong business interests in South America. It has flights daily to the capital of Argentina, Buenos Aires since 2010. The group boosted these ties in December 2016 through a strategic investment by acquiring 10 per cent of South American LATAM Airlines Group.
Speaking on the Boca Juniors deal, Qatar Airways’ CEO Akbar Al Baker said: “Qatar Airways is delighted to partner with world-renowned Football Club Boca Juniors as we enhance our sporting sponsorship portfolio with the world’s best teams. We are excited to further expand our presence in South America with our brand represented on the club’s jerseys, and look forward to supporting the Boca Juniors in their forthcoming seasons.”
Boca Juniors president Daniel Angelici added: “We are very proud and grateful that one of the most prestigious airlines in the world has chosen Boca Juniors as part of their regional expansion strategy in South America. We are sure this agreement will be very fruitful for both institutions in fulfilling their objectives and goals.”
